THE KEYNOTE · 7:10 PM
Mikhail Novosselov
Entrepreneur · Palm Agency US, Studio 24 Artful Coffee
Marketing in the age of attention scarcity
How businesses and personal brands break through banner blindness — and make people stop, pay attention, and take the next step.
Get your ticket →About the talk & takeaways
Marketing in the Age of Attention Scarcity: Breaking Through Banner Blindness for Businesses and Personal Brands
People scroll past ads, branded content and familiar marketing messages without a second thought. How does a business or a personal brand earn their attention? Mikhail shows how distinctive positioning, unexpected creative ideas and stronger content hooks break through banner blindness — with practical ways to make people stop, pay attention and take the next step.
- How marketing works for businesses in the US today.
- Social media campaigns that worked, from different industries.
- Step by step: how to start promoting your business or personal brand tomorrow.
20+ years in the restaurant industry
10+ years in marketing